Agencies need to think and act more like software companies
If one is going to write about the SXSW session on the agile agency, one should do so quickly, right? Well the session was yesterday and a party – I mean, networking – took precedence until now. Agile...
View ArticleJoseph Jaffe: Flip the marketing funnel
Here is what I learned yesterday at SXSW: Joseph Jaffe (@jaffejuice on Twitter) is waaaaaaaaaaaaay smarter than I am. Everyone who knows Joseph well surely already knows that, but I am relatively new...
View ArticleHealthcare and social media: Boundaries without barriers
Yesterday I went to an excellent panel discussion on social media in healthcare, including Dana Lewis from Swedish Health Services, Daniel Goldman from Mayo Clinic, Ed Bennett from University of...
View ArticleSxSWi: shiny objects, douchebaggery, utility and brilliant people
As a SxSWi virgin going into this year’s conference, many had forewarned me about its immense size, its logistical challenges and its sometimes-inconsistent content quality. It’s a monster thing to get...
View ArticleLessons from the marketing funnel
It was a day like any other when one of my colleagues said, “I can lead a horse to water… but if there’s no water there… well… I don’t know how to help you.” I said a day like any other, because the...
View Article
